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What You Need to Know About Social Media Demand Generation

What You Need to Know About Social Media Demand Generation As B2B marketers, we’re all familiar with the importance of demand generation and social media. But when we combine the...

The 2021 B2B Marketer’s Guide to Employee Advocacy

The 2021 B2B Marketer's Guide to Employee Advocacy This guide offers an overview of employee advocacy best practices for B2B. We bring you insights on...

The 2021 B2B Marketer’s Guide to Buying a Social Media Management Platform

The 2021 B2B Marketer's Guide to Buying a Social Media Management Platform With the increased adoption of social media and the growing amount of content,...

The Future of Working From Home

The Future of Working From Home Work-from-home (WFH) has become a business critical aspect for today’s enterprise organizations. This IDC Info Snapshot provides in-depth insight on the...

Observations on 5G Adoption Across the 5G Maturity Continuum

Observations on 5G Adoption Across the 5G Maturity Continuum The availability of 5G services across the U.S. is now a reality. However, the adoption by...

Gartner: 2021 CIO Agenda: High Tech Industry Perspective

Gartner: 2021 CIO Agenda: High Tech Industry Perspective CIOs play a critical role in leading businesses through the turbulence of COVID-19. As the world heads...

Build or Buy Your CDP?

Build or Buy Your CDP? Discover an approach that isn’t an all-or-nothing choiceWhen it comes to evaluating a Customer Data Platform (CDP), companies oftentimes must...

Getting Started with a Customer Data Platform

Getting Started with a Customer Data Platform Create customers for life! Leveraging powerful use cases like these can help you deliver maximum value to see...

Three Proven Strategies To Improve Your Facilities Management Copy

Three Proven Strategies To Improve Your Facilities Management Building occupants expect higher standards of quality coupled with quick and accurate response times. And, building owners...

Three Proven Strategies To Improve Your Facilities Management

Three Proven Strategies To Improve Your Facilities Management Building occupants expect higher standards of quality coupled with quick and accurate response times. And, building owners...

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Pathways and Principles for Energy Transformation

Pathways and Principles for Energy Transformation Authors: Venkat Venkatraman, Arno van den Haak Venkat Venkatraman, David J. McGrath Jr. Professor in Management, Boston University Questrom School of...

Reinventing Energy

Reinventing Energy The energy transition, in combination with digitalization, is driving companies to reinvent themselves and to transform traditional business models. The response to the...

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Building Your Data Fabric with DataOps for Dummies

Building Your Data Fabric with DataOps for Dummies What is a data fabric and why should you be interested in it? If you have IT...