With 2020 finally receding into the rear view mirror, the next chapter of subscription businesses is accelerating to a whole new destination. If 2020 was a year to pivot and reset, 2021 is doubling down on what worked. Customers continue to demonstrate a preference for subscription services — and choice — over one-time product sales. And the bid to keep them engaged and increase recurring revenue is driving Anything as a Service (XaaS) offerings.
The Subscribed Institute hosted a roundtable discussion, “How Automotive and Electronic Companies Win in the
Battle Around The Digital Customer Experience,” to answer this very question. Sara Carlson, Partner at IBM GBS & Zuora Practice Lead; Axel Heyenga, Industry Strategy Director for subscription offerings in the automotive industry at Adobe; and Amy Konary, Global VP of Zuora’s Subscribed Strategy Group covered topics including how companies can move rapidly beyond products to establish a new business model that enables direct relationships with customers, increased customer engagement, and the opportunity to capture recurring revenue by orchestrating a best-in-class subscriber experience. Read on for highlights from the discussion. How Automotive
Companies Win in the Battle For the Digital Customer Experience A playbook from IBM, Adobe, and the Subscribed Institute for automotive companies launching XaaS business models