12 data-driven best practices for subscription monetization from Michael Mansard, Principal Director Subscription Strategy & EMEA Chair of the Subscribed Institute at Zuora. Strategies include those adopted from successful B2C companies as well as new monetization strategies unique to B2B.
Successful monetization strategies from Spotify, Zoom, Atlassian, Fender Play, Slack, Apple, Airbus, and
The importance of metric-based vs flat-fee pricing
Using automation to drive subscription growth
Monetizing an ecosystem to generate additional recurring revenue streams
Aligning with channel partners around a subscription model
How enabling subscription flexibility drives conversion, adoption, expansion, and retention PLUS: A B2B Pricing and Monetization Quick Guide to getting started!