Success Factors for In-App Ads in Social Casino Games
THE FUTURE LOOKS PROMISING FOR THE OVERALL SOCIAL CASINO GAMES MARKET
Q2 2020 saw a surge in player engagement and spend, not to mention record profitability for some companies, according to research firm Eilers & Krejcik Gaming.
While the overall mobile games market has grown +20% year-over-year, mobile social casino has seen almost double that number at +37.1% growth. Of the $6.2B total social casino market, 86% of the revenue is mobile.
As a social casino game app publisher, you have an opportunity to support your game’s growth by incorporating in-app ads to drive player experience, retention and engagement.
These success factors tailored to your genre will help ensure you have a winning strategy for integrating in-app ads into your card, bingo, slots or other social casino mobile game.
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