In a World Without Third-party Cookies, a Firstparty Data Strategy Takes the Cake

Sponsored by: Tealium
Published by: Research Team
Released: Aug 10, 2021

By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, marketers now face data deprecation and may face challenges ahead without a solution in place.
So what exactly is the industry moving towards?
The first step in combating third-party cookie loss is shifting to a first-party data strategy. Read our latest ebook, First-Party Data Takes the Cake, to learn how to use the data you obtain directly from customer relationships — instead of buying it from a third-party — to continue tracking and targeting customer behavior effectively, to provide the best customer experience (CX) possible, and to future proof your targeting strategies.
Read it today to:
  • Learn key differences between first, second, and third-party data
  • Understand the benefits of centering your CX strategy around first-party data
  • Prepare to get the right tech in place for 2022
  • Leverage 4 strategic steps in creating a first-party data strategy

Thank You For Your Interest












    By clicking ‘Submit’ you agree to our Terms of Use. We take your privacy seriously. For more information please read our Privacy Policy. By registering with the Demand Bytes you will automatically receive our weekly Product Update and Technology Insider eNewsletters.