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2021 Media Industry Report

The media industry has long been a pioneer within the Subscription Economy. As the industry has evolved and become more digitized over years, the subscription model has maintained its prominence as well as offered allnew opportunities for media companies, Subscriptions have boomed in popularity as traditional pay-TV services are wiped out by mass “cord-cutting” in households. In the first quarter of 2020 alone, the five largest pay-TV companies lost 1.6 million subscribers, a 70% increase from 2019.

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