12 Data- Driven Pricing And Monetization Strategies For B2B

12 data-driven best practices for subscription monetization from Michael Mansard, Principal Director Subscription Strategy & EMEA Chair of the Subscribed Institute at Zuora. Strategies include those adopted from successful B2C companies as well as new monetization strategies unique to B2B.

What you’ll learn:

Successful monetization strategies from Spotify, Zoom, Atlassian, Fender Play, Slack, Apple, Airbus, and more The importance of metric-based vs flat-fee pricing Using automation to drive subscription growth Monetizing an ecosystem to generate additional recurring revenue streams Aligning with channel partners around a subscription model How enabling subscription flexibility drives conversion, adoption, expansion, and retention PLUS: A B2B Pricing and Monetization Quick Guide to getting started!

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