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The 2021 B2B Marketer's Guide to Buying a Social Media Management Platform

With the increased adoption of social media and the growing amount of content, you’re probably finding it more challenging to successfully scale up your social marketing and measure its impact on your company’s bottom line. There are plenty of tools on the market that can help centralize and streamline social media management, however, the majority of these platforms are built for B2C. When it comes to approaching a social marketing strategy, B2B and B2C companies are notably different. In this guide, we break down core features that we believe are most important to look for in a social media management solution for B2B.

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