Account-Based Marketing Initiatives: A Snapshot of ABM Momentum

ABM is no longer a strategy that’s only for big teams with gigantic budgets — In fact, most ABM programs aren’t even run by designated ABM managers. That’s why RollWorks teamed up with Ascend2 to uncover how 94% of B2B Marketers are using ABM to successfully achieve their goals. They asked over 130 marketers:
  • Which channels they’re doubling-down on
  • What goals they’re prioritizing
  • And how they’re structuring their account-based programs
    Get the results now and see where you can uplevel your own ABM program.

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