Transforming customer experiences

Sponsored by: Mulesoft
Published by: Research Team
Released: Aug 5, 2021

In 2020, COVID-19 accelerated IT transformation to warp speed. Implementation time reduced 20-fold as businesses scrambled to deliver new digital services years ahead of schedule. It was an exciting time for IT leaders, but also a challenging one. Why? Because we still live in a hybrid IT world, with most organisations having systems both on-premises and in the cloud.
At Okta, we see 3 broad opportunities to future-ready your business:
  • Enabling dynamic work– Organisations can drive productivity and security in tomorrow’s hybrid workforce by optimising self-service tools, streamlining lifecycle management and adopting a zero-trust approach
  • Consolidating IT– after a flurry of short-term purchasing decisions, IT leaders must take inventory of existing practices. Secure what will stay, retire what has lost value, and look to the long term ideal of unifying identity across cloud, on-prem and hybrid
  • Creating customer-centric experiences– integrating identity with marketing systems creates a single view of the customer and opportunities for personalised marketing – shown to boost sales by 15-20%

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