The 2021 B2B Marketer's Guide to Employee Advocacy

This guide offers an overview of employee advocacy best practices for B2B. We bring you insights on how your organization can benefit from employee advocacy, how to pilot and kick off your own employee advocacy program, and how to maximize the outcomes. Based on our experience helping hundreds of B2B marketing teams get social advocacy up and running in their organizations, this guide also provides a few tips and tricks on how to increase adoption, participation, and engagement.

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