7 Strategies for Your Cross- Border Game Expansion
Why are publishers choosing to expand globally?
Forward-thinking game publishers are exploring global expansion as a growth strategy to amplify game reach and scale and increase revenue. With the advent of 5G, cloud and the diversity and growth of gamers into almost every demographic, the gaming ecosystem presents massive growth potential for publishers looking to go beyond borders.
Intense in-market competition and lack of insights have slowed global expansion plans for some publishers. But for those who have successfully surmounted the challenges, global expansion has resulted in a significant growth opportunity.
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