How GIS Could Bring Business Insights to Disseminated Data?


Suppose you want to go from point A to point B and suddenly your GPS goes out of service? Two decades back people were buying a paper map to figure out the route from one place to another, for that you had to be very good map reader making it difficult to manage various routes. The same goes with the businesses because when they are poring several forms of different data in Excel charts without actually getting any real-time location data, it’s hard to imagine that a business could get a clear insight from such a data or move in any direction looking at numbers.   For businesses to have better view on actions to be taken to benefit various operational networks, a geospatial analysis will play a strong role to promote growth and get an unbeatable competitive edge in business.

Geographic Information System (GIS) is a system designed to capture, store, manipulate, analyze, manage, and present several of the spatial information based on various geographic data. GIS applications use several tools as it allows users to create various interactive queries, edit data in the maps, analyze several of the spatial information. All the data from various sources will be analyzed based on different combinations presenting the results for all the operations performed. GIS is often referred to as Geographic Information Science (GIScience)  wherein the science will provide the underlying geographic concepts, applications, and systems.

How GIS is different from other technologies?

GIS can refer to a number of different processes, technologies, methods, and techniques. It uses data from various sources and even returns back with stronger analyzed information, attached to many operations and many applications related to engineering, planning, management, telecommunication, transport/ logistics, insurance, and business.  It’s one of the reasons why GIS and locations intelligence applications can be related to business that relies on many location-enabled services that even rely on analysis and visualization. Information captured in GIS can be used to relate many of the unrelated information by using location as the key index variable. Locations or extent in the earth space-time can be recorded so if you want to check any person location or data for given location based on date/time of occurrence will be represented by x,y, and z coordinates that represent longitude, latitude, and elevation for each term respectively.  One of the key points that are being used for the geospatial analysis that is it adds more context which is divulged by the information provided based on timing and location. So business that depends on real-time information will be able to add more context based on the location and given timing to all the old information and create maps for representing the time changes.  With legacy maps that lack the real-time data usually have to depend on several inert factors of time-data analysis, what makes the data more useful is with maps that can easily recognize the patterns that were previously indicated on spreadsheets with proximity, affiliation, contiguity, and distance.  By incorporating several data points provided from various IoT devices, location sensors, mobile devices, and social media businesses were able to collect the real-time insights for several of the places.   


Many of the implementations for GIS is often driven by the requirements is based in a certain city, purpose or application requirements. Generally a GIS implementation is custom-designed for business based on requirements. What makes each of the GIS unique is deployment developed for an application jurisdiction, enterprise, or purpose may not be necessarily interoperable or compatible with a required GIS. Each of the GIS is being developed based on the application requirements on purpose, enterprise, and jurisdiction. GIS provides for every kind of location-based businesses, that will entail a complete platform to update various geographical data without having to manually go and understand various changes that will be cumbersome. GIS when integrated with other powerful enterprise solutions like Wolfram and SAP language it assists in creating a developed powerful decision support system at the enterprise level.

Many business operations that rely on real-time data for logistical analysis can benefit from GS technology. An active GIS market has resulted in cost reduction and focus on continuous improvements in software and hardware components in GIS. When it comes to real applications, intensive logistic tasks are gaining pace, various development projects such as real estate, public health, crime mapping, sustainable development, natural resources, landscape architecture, and community planning. GIS is all set to disrupt other markets, it will allow the GPS-enabled mobile devices to display their locations based on fixed objects that can stationary or mobile objects or ven relay their position back to central server to display or for other processing.   The geospatial analysis brings GIS a complete system to record the business data.

Big data to solve overburden

The number of different data points that are available can benefit in analyzing the complete information but can lead to burden if you can’t analyze it business-wise. Big Data will be able to analyze information and systemically represent to businesses to gain benefits that satisfy the required benefits from data analysis to ensure it can satisfy the criteria for market demand. Spatial analytics assist the businesses to locate the places where they can start their market, with more informed decision-making variable can build better customer relationships.


Geospatial businesses can define how you utilize most of your data on a daily basis from various sources. It can accurately predict and make several of the improvements based on requirements along with providing several of the cost-effective solutions. The location analytics provides the businesses with additional to better decision making it will assist in figuring out the strong points and even cut the under-performing assets.


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