Email Week 2020: Explore in Detail What are the Fundamentals of Email Marketing

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“Email has an ability many channels don’t: creating valuable, personal touches—at scale.”
David Newman

Let us find out how.

2020, a year where the devastation is out of control with natural and unnatural events such as the global pandemic, bush fires, earthquakes, and cyclones, IT is keeping us all connected.

Today, when almost half of the world is operating from home, emails are an element that stands strong and facilitate concrete corporate communication.

Mapping earlier times, even with the proliferation of electronic communication options such as WhatsApp, Facebook, and more, emails never lost their charm or importance. In the corporate scenario, even after informing the concerned person over a text message or a phone call, a leave application needs to be sent in black and white via the official email id.

So, it would not be incorrect to say that emails are perpetual when it is the question of corporate communication.

Significance of email week

Observed in the second week of June, the significance of email week reminds us not to miss out on the minute details of this powerful tool.

Remember, an email can speak a lot about you. Therefore, it is essential not to miss out on a few crucial email etiquette factors (especially in the corporate system).

1. Use a clear subject line

2. Use a professional salutation

3. Keep the email body crisp and to the point

4. Avoid sarcasm or humor

5. Use a professional signature

6. Do not shoot an email when you are angry

7. Do not shoot an email just before leaving your desk

These indeed are basic pointers, but a human mind often misses out paying attention to the obvious details.

Interesting email statistics

Before getting straight to the numbers, let us understand how emails have evolved in the era where digital marketing has become an essential element of most of the marketing strategies. The emergence of newer technologies, newer devices, and enhanced internet services adds to the importance of emails and email marketing.

It is interesting to learn how this genre pf marketing is picking up and continues to show a considerable amount of improvement. As per Statista, email usage is predicted to increase between 2% and 3% between 2018 and 2023.

Let’s find out what more we have in store.

  • As per figures released by Radicati, the world has 3.9 billion active email users
  • On average, an American worker receives 126 emails every single day
  • As per a report by Statista, 82% of workers access or check emails outside regular business hours

Explore in detail the importance of email marketing for business

Emails always have been on top of the charts with respect to corporate communication. However, sometimes we try an underestimate the underlying importance of emails, just because we send or receive a lot of them every single day. Many times, we also tend to crowd our inboxes by archiving emails for a lifetime, thinking they will be necessary at some point in time.

Well, this was just a more human way of dealing with the concept of emails. But did you know how important emails are for a business?

Lately, as businesses are going global and growing exponentially, every entrepreneur aims to conquer the world market sooner or later. And to do so, a strategic marketing plan is put in place. So, what do you think is the most professional method to reach business prospects with the best marketing collateral that can make a difference?

EMAILS. And yes, you got that right!

Aptly coined by Colin Nederkoorn (founder Customer.IO)

“If you’re running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can’t be beaten.”

Remember, email marketing is a dynamic and one of the most powerful ways to connect with people. As a reality check, let us try and think about people around who do not have a single email id. Difficult to even fathom that, right? This is the impact of emails.

And if you still believe email marketing is not the right thing for your company, we insist you give it a second thought.

To clear the air and get a good understanding of the importance of email marketing, let us check out the top five reasons that explain why ignoring email marketing is not the right thing to be done.

1. More powerful than social media

In the 21st century, where even teenagers and millennials are present on social media, the platform indeed is extremely powerful. But when it is the question of customer acquisition, email marketing is the key. Social media is an amazing channel to network and connect. However, emails tend to strengthen the bond and add value to words.

This is the primary reason why emails should be chosen over social media to channelize business communication. Because when you aim to convert prospects to customers, a professional touch is highly essential.

2. Cost-effective

Believe it or not, even multibillion businesses have budgetary constraints and need to work out marketing plansbased on them.

In the world where inflation is always at its peak, email marketing allows businesses to reach a larger audience without having to spend a fortune.

As per a joint study by Shop.org and Forrester Research, approximately 85% of retailers in the US consider emails to be an effective model for customer acquisition.

Interestingly, even with the unstoppable popularity of social media, marketers still come back to emails.

3. Personal touch

The basics of email marketing help users send emails in a personalized and tailored manner. It helps businesses segment their audience and respond to needs in the most tailor-made fashion.

Unlike on social media platforms, where posts are generic, email marketing makes it solution driven with an aim to resonate with the user requirement.

As per a study by DMA, well-segmented and targeted emails have the potential to generate about 58% of the revenue.

Pro tip:  As per a report by Campaign Monitor, emails that contain attractive yet informative subject lines are 26% more likely to be opened.

4. Action-oriented

Believe it or not, almost everyone who uses emails have their minds trained to either open the email, forward it, or reply to it. So, think before you skip this activity from your marketing plan.

Emails are transactional in nature and hence can be used widely to increase quality website traffic and meet the bottom line of the business.

5. Scalable

When its emails, you can give a holiday to guesswork. When sent using the right kind of email marketing software, every move of the email can be tracked. This makes email marketing more reliable and is a great way to deal with powerful follow-ups.

Remember, email metrics are essential to measure and build on the marketing strategy.

Effective email marketing tools

Digital marketers have a plethora of tools and strategies to reach out to the audience and convert sales. Not just this, but marketers also have access to a large amount of data pertaining to customer trends, usage patterns, and more.

So, why not capitalize on it by using the most appropriate tool.

Here is the list of 10 email marketing tools to look out for.

1. Sender

2. Sendinblue

3. Mailchimp

4. Omnisend

5. SendPulse

6. OptinMonster

7. Benchmark Email

8. MailerLite

9. Mailjet

10. Zoho Campaigns

Choose what suits your needs the best.

Conclusion

The beauty of emails lies in its eternal nature. No matter how advanced technology gets, emails are here to stay and never lose their charm.

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