Changing Roles of Technology in Digital World

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The world is going more and more ‘Digital,’ looking at the scenes of the pandemic. Digitalization has become a very vast area of profound technologies. Every business working in any field makes use of digital technologies. Keeping businesses digital is the best form of social distancing in the COVID-19 pandemic.

The maximum population today is spending their time looking at the screen either on laptops or mobile phones. Looking at the current situation, it is the best time to make use of digitalization by every business. Let’s throw some light on those businesses that can eventually increase the use of online digitalization to operate its everyday businesses –

Digitalization in retail banking

Customers are the starting point of retail banking. Behaviors are evolving, often significantly, driven by people who want streamlined digital banking options as part of their everyday lives. Such trends are quickly expanding through all market demographics and age groups, as more customers are seeking secure, reliable goods and services from financial institutions — or other businesses with comparable offerings — that place the consumer first.

Digitalization in wealth management

Wealth management is all about how you keep an asset active to increase output and decrease the income related to downtime and repair. Digitalization of wealth management, also known as the digitalization of asset management, is basically a way that transforms the ongoing business processes to gain profit.

This includes all the factors of asset management system such as work schedule, abundant supplies to complete the task, identifying imminent failures, collecting accurate and timely data, and ability to perform analysis of the data as it is computed, as well as identifying trends and collecting patterns of machines.

Role of different technologies in digital marketing 

Technologies bring more connectivity in the world with the help of multiple touchpoints, meaning the internet companies will not be able to operate consumer data anymore. Moreover, it will prove helpful for those customers who wish to create holistic and targeted campaigns in the future.

Following trending technologies focus on accelerating the efforts and changes the scope of digital marketing:

Intelligence (AI) – To make marketing decisions faster and more accurate, AI applies cognitive and reasoning methods to make computer and algorithmic processes work efficiently.

Machine learning – Marketers seek help for adapting and optimizing campaigns in real-time, thus making audiences perform segmentation and analytics to execute and test millions of data points.

Chatbots – Bots is the most suitable and flexible method to help brands improvise on customer services as they can reply immediately to customer queries as well as take requests for the same. Bots are designed such that they can easily integrate into a website, app, or social media platform and gather the information that can help to build a marketing strategy.

Voice search – Google searches are being done on a daily basis by n number of users, out of which voice search is being performed more compared to early searches. This will eventually lead to changes in paid and organic search strategy practices in the future.

Big data – Using cloud technology has made way for both large scale and small scale industries that operate on collection customers data, thus ultimately forming big data. This helps various organizations know customers’ interest as compared to ancient times, thus helping them generate more precise and personalized ads.

Augmented reality (AR) and virtual reality (VR) – AR and VR facilitate ‘visceral try-before-you-buy customer experience,’ which gives the buyer the option to test the product even before buying it.

Internet of Things (IoT) and wearables – The rise in the number of connected devices gradually leads to a web of linked objects which marketers can use to know consumer details, such as their likes and dislikes.

Blockchain – Blockchain technology can be used by marketers to build confidence in consumers by engaging them through ads.

5G – The 5G provides such type of technology that helps to fasten connectivity 100 times faster than 4G with a latency factor of five.

Concluding thoughts

Digitalization is one of the fastest-growing industries today. To keep up in the running race along with earned profits, it requires innovation and vigilance. Staying updated with the ever-changing trends and making use of it to enhance the most out of the brand, is what is required at this stage.

Besides, all the emerging technologies include significant advancements, thus choosing the best for one’s company’s growth depends upon the particular industry.

However, some growth marketing strategies are expected to make a significant difference in the world of marketing. Knowing what consumers want and how their needs vary can be assessed very well through technology. But the companies will have to incur the required expenses and make sure employees are trained and knowledgeable enough to make the best utilization of them.

The cloud, AI (artificial intelligence), and data analytics are probably the basis of other techniques emerging, and they will continue to make a massive impact in 2020. 

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