Global State of Social Media 2025

Social media is evolving at an unprecedented pace, with AI, shifting platform preferences, and changing consumer behaviour shaping digital strategies. Meltwater’s 2025 State of Social Media Report explores how businesses are adapting and what’s next for the industry.

Key Trends for 2025

Social Media’s Growing Importance – 78.6% of businesses see social playing a bigger role in their marketing strategy.
Top Priorities – Brand awareness, customer engagement, and influencer marketing are key goals.
Platform Shifts – Instagram has overtaken Facebook as the top organic platform, with TikTok and LinkedIn gaining traction.
Challenges for Teams – Limited resources, lack of video capabilities, and content saturation remain obstacles.
Rise of Social Listening – 51% of brands use social listening tools, with more planning to invest in AI-powered insights
Paid Social Investment – Companies are increasing ad spend on Instagram, LinkedIn, and YouTube, with video and carousel ads leading.

Unlock key insights and position your brand for success—download the report today!

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Global State of Social Media 2025

Thank You For Your Interest

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