In my role at Siemens, I’ve seen firsthand how ambitious startups are redefining the industrial landscape. These companies are nimble, creative and often the first to challenge the status quo. Yet, their paths vary. Some are brand-new ventures; dreamers with bold ideas diving head-first into engineering and manufacturing for the very first time. Others are launched by industry veterans; professionals transitioning from larger organizations with the goal of leveraging their deep expertise to make it big on their own. Both face unique “small company” hurdles such as limited resources, fierce competition, unpredictable cashflow and the pressure to innovate rapidly. While resource-constrained, I firmly believe that these startup organizations deserve access to the same digital transformation technologies used by the larger companies with whom they compete. That’s why I’m proud of our Siemens for Startups program, leveling the playing field by providing the startup community with cost-effective access to Siemens class-leading engineering and manufacturing solutions!