Data generation has surged, largely due to AI. Companies struggle to convert AI analytics into insights because most data is unstructured. Unstructured data exists in various formats, making storage, management, protection, and utilization difficult. Current systems face infrastructure silos, management complexity, and performance issues, slowing operations and innovation. Unstructured data also lacks the protection of structured data, raising security concerns. There’s no universal storage solution for AI; it depends on organizational priorities. However, any AI storage must excel in performance, simplicity, and efficiency. This white paper provides guidance on managing unstructured data for AI-driven business advantages.