WebMD Medscape uses LucidLink to streamline global media workflows

At the beginning of the pandemic in 2020, many organizations began looking for ways to move to the cloud. Companies needed to quickly adapt to remote work situations and provide employees with essential services to keep workflows up and running. Since sneakernet, shipping media on hard drives, and working off a local server were no longer viable options for several industries, companies had to figure out new ways for remote employees to access, share, and collaborate on data.

LucidLink’s customer WebMD, owned by Internet Brands, was no different. The Executive Director, Zachary Bennett, oversees video operations of all online properties within the WebMD Network. The multimedia team comprises 20 full-time editors and 17 producers worldwide and produces over 200 videos monthly. The digital content generated from video production is attaining new growth levels with 4K video, virtual reality, 3D graphics, and their ever-growing global video presence.

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