Today’s shoppers don’t see channels the way retailers do. They simply shop. This means home furnishings retailers need to take a unified approach that ensures a seamless customer experience across all channels, from in-store to online. Imagine your customers effortlessly transitioning from browsing Pinterest for inspiration to taking an online quiz designed to narrow down options, scheduling in-store consultations for expert advice, and ultimately placing their orders conveniently from the comfort of their homes. Retailers who embrace this unified philosophy understand that it’s not about pushing products through individual channels, but about crafting a holistic brand experience.