It’s no secret that consumers blend a variety of online 
 and in-person shopping channels as they hunt for products. Digital channels continue to heavily impact the customer journey, as digitally-influenced sales are projected to capture 70% of the US market by 2027.1 But digital is 
 just one facet of the shopping journey—it’s a crucial complement to in-store experiences. In fact, 72% of consumers still rely on stores as part of their primary buying method.2